Clarité

I analyzed a key gap within the beauty industry which was acne cosmetica, caused by everyday makeup use. In response, my team and I developed Clarité, an AI-powered hybrid beauty brand that personalizes product recommendations based on each user’s unique skin profile. Grounded in the belief that makeup should never come at the expense of healthy skin, Clarité bridges the gap between skincare and cosmetics.

I led the development of the brand’s marketing strategy and business model, identifying target audiences, defining the value proposition, and outlining our marketing strategy. I also created a detailed implementation plan, mapping Clarité’s long-term brand direction.

Our concept was selected for presentation to a panel of Vogue professionals, where we received industry feedback that strengthened our positioning and execution.